The Estée Lauder Companies announced that Mark Loomis, Group President, North America, will retire at the end of fiscal year 2025, with over 28 years at ELC.
 
He will be succeeded by Tara Simon, who will assume the role of President, North America, and Amber English, who will assume the role of President, Digital and Online, North America. Simon and English will assume their new roles beginning January 1, 2025, to ensure a seamless transition ahead of Loomis’ retirement. 
 
Simon will report directly to Fabrizio Freda, President and Chief Executive Officer, and English will jointly report to Freda and Gibu Thomas, Executive Vice President, Online.
 
Freda said, 
 
“Mark is a visionary leader who has driven meaningful impact through nearly three decades at the Company, promoting greater integration across our portfolio and regions, championing a commitment to our people and values, and inspiring excellence and creativity every day. He guided the business strategy in North America, maintaining a steadfast focus on the consumer amid the shifting beauty landscape, and while leading our Asia/Pacific region, he oversaw regional strategies that supported business acceleration and commercial operations to drive growth. We are grateful for his contributions and dedication to the Company.”
 
Simon will focus on executing the ELC’s North American brick-and-mortar channel strategy, including specialty-multi, department, and free-standing stores. 
 
She joined The Estée Lauder Companies in 2020 as Senior Vice President, Global Manager, of Too Faced, and was promoted to Global Brand President, California Brands, which includes oversight of Too Faced and Smashbox, where she focused on driving product and consumer engagement innovations. 
 
Simon is a recognized brand builder, focused on creating brand love and loyalty with diverse consumers. A bold, authentic, and highly collaborative leader, her energy and passion for fostering a culture of bravery drives agility, ingenuity, and creativity within teams. 
 
Before joining ELC, Simon worked at Ulta Beauty, most recently as Senior Vice President of Merchandising, Prestige Beauty, as well as at Sephora as the Divisional Merchandise Manager of Color. 
 
Simon said, 
 
“I look forward to galvanizing the incredible North America team and leading a strategic framework to accelerate our iconic brands’ consumer reach and impact in beauty and culture. As someone who is growth obsessed, I understand the industry is fiercely competitive, and evolving to continually engage a wide range of consumers for increased prestige beauty share is more important than ever. I look forward to working closely with Amber to identify and capture fast-growing distribution opportunities while bringing to market accelerated product innovations, scaling our hero products and responding to trends faster.”
 
Freda continued, 
 
“As we embark on the next phase of growth for North America, Tara and Amber bring incredible experience that make them uniquely well-suited to capture the promise of this evolving market while advancing our strategy and ambitions. Together, their leadership marks a new chapter of growth in North America, by launching new products and taking existing ones to new audiences, fueled by relevant, compelling, and differentiated marketing, and serving our customers wherever they prefer to shop.”
 
In her new role as President, Digital and Online, North America, English will oversee the continued acceleration of the Company’s digital-first transformation and omni-capabilities for North America, fueled by Online. 
 
She will drive a best-in-class strategy that supports consumer acquisition, retention, and differentiated, exceptional brand experiences while leading all eCommerce activities in the region, including across ELC-owned Brand.com properties, Retailer.com, and pure play Online retailers. 
 
Most recently, English has played an instrumental role in leading the ELC’s initial brand launches in the U.S. Amazon Premium Beauty store and has led the North American digital transformation focused on developing best-in-class digital experiences for consumers across owned Brand.com properties, Retailer.com, and Amazon.
 
English joined The Estée Lauder Companies in 2022 from Amazon, where she most recently led the global Amazon Fashion Private Brands business, developing exclusive-to-Amazon brands and products across Apparel, Shoes, and Accessories. While at Amazon, she spent 14 years serving in various roles across Amazon Fashion, Beauty, and Consumables.
 
English commented, 
 
“We have a new chapter ahead of us, and I am excited to collaborate with Tara to advance the strategic direction of our North America business. We will continue to prioritize recruiting new consumers, engaging consumers with captivating products, and approaching improvements and distribution with an eye towards scaling growth.”
 
William P. Lauder, Executive Chairman, The Estée Lauder Companies, said, 
 
“Mark has done a terrific job of leading the Company’s North America business throughout a highly complex, competitive, and fast-evolving landscape. He has guided the business strategy and innovation agenda across brands and channels for the region, with a focus on unlocking emerging, granular opportunities. He will be greatly missed across the organization. I am thrilled to welcome Tara and Amber to these leadership roles. Tara’s deep experience within specialty-multi prestige beauty, coupled with her commitment and passion for consumer-focused brand building will enable our teams to push boundaries to grow and win. Amber is a dynamic eCommerce leader with a strong track record of developing bold strategies to attract and retain consumers. I know they will both leverage their extensive backgrounds in prestige beauty and commercial expertise to help drive our business in the dynamic North America region.”

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